Google Ads Lifecycle for Digital Marketers By Ranjan Jena

google ads lifecycle

Google Ads Lifecycle for Digital Marketers By Ranjan Jena Let’s begin with some PPC basics. PPC, one-of-the marketing channel in Digital Marketing, where advertisers pay a given amount when a user clicks on the ads displayed online, hence the name “Pay-per-Click” or “Cost-per-Click.” Many do refer PPC with Google Ads (formerly known as Google AdWords) …

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