How to Select a Digital Marketing Agency?

selecting a digital marketing agency

As a Business Owner you might be puzzled about selecting a digital marketing agency which is a right fit for you, because the options are plenty. yes there are many digital marketing agencies out there who claim to be experts in digital marketing. but the reality is many of them are newbies who do not even have proper marketing knowledge or business knowledge with very less experience. but we are here to guide you lets uncover the process to select the right agency for you. 

Firstly before you even think of getting a digital marketing agency onboard, first let us answer few questions which will make our job easy.

Come let us answer the following questions

  • Why do you want a digital marketing agency?

    So why do you want an agency? what is the end result you are expecting? increasing sales may be one thing but do you have any goals you want to achieve in the coming 1 year using digital marketing? being clear with why do you want an agency and what are the goals can be the first step.

  • Agency vs employee

    Also think if hiring an agency makes more sense or hiring an employee is better for the marketing challenges you have? in some cases you may need both.

  • Marketing Budgets

    Think of the Marketing budgets, atlease for the coming 6 months, because you may not see results in one or two months. before jumping into hiring an agency figure out the budgets.

  • Define your buyer persona

    defining your buyer persona or figuring out your marketable product is very important or else you might end up wasting your marketing budgets by doing a directionless marketing.

Once you figure out the things mentioned above, we can go to the next step to understand whom to select as your digital marketing agency? 

Different types of options you have

  • Established Digital Marketing Agencies

    There are established digital marketing agencies who are in the industry for 5-10 years. they have big team with expertise in all areas of digital marketing. but they come at a higher price tag. you can choose these type of digital marketing agencies you have big plans and big marketing budgets.

  • Small DM Agencies

    These are digital marketing agencies who typically have a team size of 10 -20 people and they are in the industry for 2-5 years. they are more flexible and reasonable budget wise.

  • Lean Dm agencies

    There are some agencies who are lean they just have 2-3 people as their core team and they work only one thing like facebook ads, google ads, email marketing or web development etc. they have a niche and they take up only few types of projects, so this gives them an advantage with expertise and budget as well.

  • Freelancers

    Freelancers are typically a single person working on a specific thing for example copy writers, content writers, email marketers, facebook ads guys, these guys can be pocket friendly but you need to carefully understand if they are able to deliver things on time, most of the freelancers are not good with delivering things on time.

If you have marketing budgets over 1lakh inr / month and have multiple things to be done, I mean if your marketing needs multiple expertise and when you are experimenting and not having very good with marketing expertise inhouse then going for established digital marketing agencies can be the right thing to do.

If you are a small business which is trying digital marketing from some time and want to up your marketing game with a decent budgets like 50k- 1lakh inr/ month with some good inputs from the agency also then go for a small agency. 

If you are a business who is clear about what is good for you, like you have already figured out facebook ads is good for your business and you want someone to execute it than going for a Lean DM Agencies can be the right thing to do, these lean agencies charge anywhere between 25000 – 50,000 INR.

If you want a certain aspect of your marketing to be outsourced to someone while you have expertise of marketing in house, going for a freelancer can be good. 

  • for example you guys are already doing facebook ads but are not aware of email marketing then you can choose a freelancer who can do email marketing. 
  • one more use case can be getting on off projects done, like designing a landing page or getting copy written for landing page. 

Hope this article gave you some insights about selecting the right digital marketing agency

If you need our help in selecting an agency for you, you can get in touch with us.

we also list NicheMarketers and Agencies with good credibility on our website you can check it USE .

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