When followed in the same step-by-step phase sequence, can yield you best results while maintain the quality of work;
Explaining Phase 1:
Following the steps from clients discussion to website & competitor analysis for, helping in research & finalization of your campaign structure around relevant Keywords & Adcopies, should be the objective of Phase 1.
It’s the quality score of your keyword that would determine the successful work carried out for Phase 1 level, later on.
Explaining Phase 2:
In phase 2 level, it’s all about setting up account, linking 3rd party tools with adwords, different tracking code setup with different campaign network creation that would determine the success of your Phase 2 level completion.
There are different data, audience listing and setups that should be well taken care in this phase 2 level, to well support your campaign strategy and deliverables.
Explaining Phase 3:
Managing your campaign settings accurately, optimizing bids strategically, analyzing either campaign, adgroups, keywords & adcopies performance while referring various other reports in Google AdWords should be the focus of Phase 3 level.
It’s the no. of conversions or traffic around the targeted CPA or CPC within a defined budget that would speak out the success of your Phase 3 level.
So any individual, who is taking up this journey in PPC; follow this sequence of phases while implementing every checklist accurately to develop a better PPC performance at an initial level.
With time, you will learn multiple steps & strategies to perform at very advance level too, but keeping this lifecycle in mind, you will always be in syn with your implementations.