[2020] Google Ads And everyday Automation Back in the day, when Google was the only platform advertisers resorted to, it made sense to check the ad account each day or even a couple of times a day, analyse each keyword / ad and make decisions whether to retain them or let them go. With the …
The Rise of Broetry on LinkedIn – Copywriting for Social Media Ever read such posts on LinkedIn? If you have been active in the last few years and have been following some influencers, my bet is, you would have. There is an Indian marketer out there who is writing in exactly this style and selling …
Google Ads Lifecycle for Digital Marketers By Ranjan Jena Let’s begin with some PPC basics. PPC, one-of-the marketing channel in Digital Marketing, where advertisers pay a given amount when a user clicks on the ads displayed online, hence the name “Pay-per-Click” or “Cost-per-Click.” Many do refer PPC with Google Ads (formerly known as Google AdWords) …
Importance of SEO During this Global PandemicCurrent scenario in the SEO IndustryThe global pandemic known as COVID-19 is affecting almost every part of life all over the world. As the global economy reels from the impact of this disease, businesses are shifting strategies, hoarding cash and preparing for the worst. But the reality is that businesses can …